<aside> 🟩 Problem finder > Problem solver

</aside>

Business is about solving problems.

But you know what’s more important than being a good problem solver?

➡️ Being a great problem finder.

The best businesses don’t just solve problems, they start by finding problems worthy of their:

• Time
• Money
• Energy.

<aside> 🟩 Start with people, not ideas

</aside>

Forget: “What should I sell?”

Ask: “Who do I want to help?”